Turbo charge your business in 2020

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Why not start this year at a cracking pace by renewing your focus on new business? Here are three great strategies to underpin your success in 2020.

1. Find out where your customers are

Put your business front and centre in your customers’ minds. This means showing up and taking part at industry forums, speaking at conferences and being part of roundtable discussions.

It’s also important to build a consistent, authoritative online presence. Find LinkedIn groups your customers are part of and start making interesting contributions to them. Post articles that engage the audience and offer viewpoints that add value. Try to avoid using these channels as a product push – the idea is to position your business as a thought leader.

3. Make your customers raving fans

Third party endorsement from your customers is one of the best ways to build trust in your brand. There are plenty of ways you can do this.

Incentivise your customers to leave reviews for your products and services every time they buy from you. For instance, you might consider offering a free, online consultation before their next purchase after they leave a review. Put in place a process so they automatically receive a feedback form after doing business with you.

Social media is another great opportunity for your customers to sing your praises. Hold an event and create a hashtag they can use to share the insights they have learned during the day. Another idea is to make some customers VIPs and offer them special discounts when they talk about your business online.

3. Focus on your most profitable customers

For many businesses, 20 per cent of the client base delivers 80 per cent of profit. If that’s the case with your firm, it’s important to identify who the 20 per cent are and find more customers like them.

So segment your customer base to identify the clients from which you earn the most margin and focus your marketing efforts on this group.

It’s easy to get swept up in everyday activities as the year progresses. So why not take a different approach this year and give your team KPIs around these areas to drive your marketing this new year and beyond?


The information contained herein is of a general nature only and is not intended to be relied upon nor is it a substitute for appropriate professional advice. Whilst all care has been taken in the preparation of the material, it is not guaranteed to be accurate. Individual circumstances are different and as such require specific examination. Asparq cannot accept liability for any loss or damage of any kind arising out of the use of or reliance upon all or any part of this material. Additional information may be made available upon request.